Every football club wants to be a global brand, but selling shirts around the world can alienate fans at home. We spoke to Bundesliga CEO Christian Seifert about his plan to do both.
“As beautiful as a Zlatan Golazo, as intelligent as a Pep Guardiola tactical change,
as colorful as a Jurgen Klopp press conference, Eight by Eight is a giddy, welcome addition
to the football literature landscape.”
—Roger Bennett, Men in Blazers
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