Every football club wants to be a global brand, but selling shirts around the world can alienate fans at home. We spoke to Bundesliga CEO Christian Seifert about his plan to do both.
The borders of London encase some of the world’s greatest stadiums, each with its own unique—and sometimes surprising—story to tell.
“As beautiful as a Zlatan Golazo, as intelligent as a Pep Guardiola tactical change,
as colorful as a Jurgen Klopp press conference, Eight by Eight is a giddy, welcome addition
to the football literature landscape.”
—Roger Bennett, Men in Blazers